So Bad it's Good

A well maintained fairway leading to a smooth green

For golfers who don’t take themselves too seriously, but take their travel very seriously indeed.

About So Bad It's Good

So Bad It’s Good have built one of the most entertaining and genuinely funny golf communities in the UK, connecting with golfers who love the game precisely because of its quirks, frustrations, and endless capacity to humble even the most experienced players. Their content captures golf as most of us actually experience it, bogeys, shanks, and all, and that honesty has earned them a fiercely loyal following of club golfers who see themselves reflected in everything So Bad It’s Good puts out. They’ve proven that you don’t need to be scratch to be passionate about golf, and that’s a message we wholeheartedly get behind.

Two Brands, One Shared Love of the Game

Golf Travel Centre and So Bad It’s Good are united by the belief that golf is for everyone, regardless of handicap, background, or how many times you’ve reloaded on the 18th. So Bad It’s Good’s audience are exactly the kind of golfers we love working with: enthusiastic, sociable, and always on the lookout for their next great golf experience. This partnership is about connecting that community with the trips they deserve, planned by a team that takes the logistics seriously so our clients can focus entirely on enjoying themselves.

A smooth green with coastal views surrounded by sand bunkers

Great Golf, Zero Pretension

Some golf travel can feel intimidating, all pristine dress codes and hushed clubhouses. That’s not what Golf Travel Centre is about, and it’s not what So Bad It’s Good is about either. We believe that a great golf trip should feel exciting and relaxed in equal measure, and that the best memories are usually made when things don’t go entirely to plan on the course. Through this partnership, we want to show So Bad It’s Good’s community that world-class golf travel is well within reach, and that wherever we send you, you’ll have the time of your life whether you play well or not.

Overhead view of a well maintained fairway with sand bunkers and a buggy to navigate the course

How We Can Help

Comprehensive range of golf packages

We offer thousands of golf breaks across the UK and overseas, so there’s something for every player. From short weekend getaways to week-long trips, we match courses, accommodation and transfers to your schedule and budget. Tell us your dates and we’ll show you the best options.

Expert knowledge and support

You come first. Our team knows courses, travel logistics and local tips, so you get clear advice every step of the way. We handle bookings, tee times and special requests and we’re only a call or email away if you want to talk through the plan.

Exclusive access to prestigious courses

We secure your tee times at in demand courses, many of which are hard to book on your own. We arrange guest rounds, hospitality and on-course extras so you can enjoy the day without the hassle.

Customised itineraries

Tell us how you like to play and we’ll build your schedule around that. Whether you want coaching, group play or a relaxed social trip, we’ll organise transport, dining and tee times to suit.

Comprehensive range of packages

Choose from packages at different price points to suit solo players, couples or groups. We aim for straightforward booking, clear communication and quick fixes if plans change. If something isn’t right, we will put it right.

Get in Touch

Speak to one of our travel experts today and plan your next golf holiday

Need some advice, or ready to book today?

0800 233 5844

Get in Touch